2X conversion rate compared to traditional media

“What distinguishes Belong from other media providers is that they easily deliver the desired audience.”  

(Idan Kallush, Head of Growth & User Acquisition) 

In a world where health and medicine are susceptible categories that rely primarily on traditional media, Belong presents a unique comprehensive digital platform that offers a hyper-targeted and focused audience.

OneStep is an excellent example of how a health-tech company can partner with Belong to find its relevant audience and to meet its goals quickly.

OneStep is a digital physical therapy platform that offers remote physical therapy and remedial exercise coaching. When the company’s digital marketing team approached Belong, searching for a non-traditional media source with disruptive technology, it was clear that they had found the solution that they were looking for.

High performance and reduced internal costs

The campaign on Belong’s MS platform was a major success. The OneStep team was delighted to find that the conversion rate was 2X. Additionally, by using the focused and hyper-targeted BelongMS platform, the acquisition team reduced internal expenses of day-to-day activities by 40%. These results are unprecedented in the industry.

“Having a targeted audience frees you to focus on campaign strategy and originality. This greatly improves efficiency.”

(Nadav Luxembourg, Senior User Acquisition Specialist)

OneStep also pointed out how wonderful it was to work with the Belong team:

“The Belong team is quick to respond, has a startup working culture, and provides straightforward and concise answers to maximize our success.”

(Idan Kallush, Head of Growth & User Acquisition) 

Additional benefits to OneStep from the Belong collaboration:

  • OneStep experienced growth by effectively targeting a new market (Multiple Sclerosis) with a higher lifetime value (LTV), due to the chronic nature of MS and the need for ongoing physiotherapy.
  • OneStep was able to achieve product-market fit faster, as it was able to test and iterate rapidly by easily targeting a hyper-targeted audience on the Belong platform.
  • OneStep was able to achieve extremely high reviews, approximately 90%, primarily from Belong’s users.

Belong.Life is a leading global tech provider of high-engagement patient communities and care platforms, supporting millions of patients worldwide.

Among Belong.Life’s brands are the world’s largest social and professional networks for cancer patients (Belong – Beating Cancer Together) and multiple sclerosis patients (BelongMS), as well as i-Belong, BelongIBD, BelongPSOCoronApp (in selected countries), and more.

Belong.Life’s mission is to improve quality of life and quality of care worldwide through technology, engagement, data, and AI.

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